Scope
This Notice applies to Personal Information processed by us, including through our website at dynalens.ai (the "Site"), when using our products and services, and when interacting with us directly (collectively, the "Services").
This Privacy Notice applies to Personal Information that DynaLens processes for its own purposes — for example, information about website visitors, demo requests, account administrators, and communications with us.
How to direct requests: if your request relates to Customer Data processed through a Customer's use of the Services, please contact that Customer first. If you're unsure whether your request relates to Customer Data or information DynaLens controls directly, contact us using the details below and we'll point you to the right path.
Personal Information We Collect
Information you provide directly
- Account information — name, work email, company, and job title when you create an account or request a demo.
- Demo and contact requests — first and last name, work email, company, role, country, whether your organization uses Dynatrace, and the subject and content of your message when you book a demo or contact us through the Site.
- Your communications with us — inquiries, support requests, or other information you choose to send us.
Information collected automatically
- Automatic data collection — IP address, browser type, device and operating system information, and general location derived from IP address, collected when you visit the Site.
- Cookies and similar technologies — the Site does not set analytics or advertising cookies; any cookies used are limited to what is necessary to operate the Site. To see which pages are read and how visitors arrive (for example, from a LinkedIn post), we use Plausible Analytics, which counts visits without cookies and without identifying individual visitors. Your browser keeps any campaign tags from the link you arrived through, the page you landed on and the website that referred you in session storage until you close the tab, and sends them with a demo request so we know what led to it.
How We Use Your Information
We use your information to:
- Provide our Services — managing your account, responding to inquiries, processing demo requests, and communicating with you about your account or changes to our policies.
- Administrative purposes — operating and improving the Site, measuring engagement, ensuring quality control and security, detecting and preventing fraudulent or malicious activity, and complying with legal obligations.
- Marketing — with your consent or as permitted by applicable law, sending you product updates and marketing communications, each with an opt-out available.
AI use: we do not use AI to make decisions that produce legal or similarly significant effects about individuals without human review.
How We Disclose Your Information
We do not sell Personal Information. We may share it with:
- Service providers — hosting infrastructure, email delivery, customer relationship management (HubSpot, which receives what you send through our contact and demo forms and stores it in its EU data centre) and website analytics (Plausible Analytics) providers who process data on our behalf.
- Legal and safety purposes — where required by law, legal process, or to protect the rights, property, or safety of DynaLens, our users, or others.
- Corporate transactions — in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.
Your Privacy Choices and Rights
Your choices: you can opt out of marketing emails using the unsubscribe link in any message, or by contacting us directly. You can control cookies through your browser settings; note this may affect Site functionality.
Your rights. Our processing of Personal Information is governed primarily by the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL). Depending on your location, you may also have rights under other applicable data protection laws. In particular, you may have the right to:
- Confirm whether we're processing your Personal Information
- Access or receive a copy of your Personal Information
- Request correction of inaccurate or incomplete information
- Request deletion of your Personal Information
- Object to or request restriction of certain processing, including direct marketing
- Withdraw consent, where processing is based on consent
To exercise any of these rights, contact us using the details in the Contact Us section below. Each right is subject to certain exceptions under applicable law, and we may need to verify your identity before fulfilling a request.
Data Security
We use administrative, organizational, technical, and physical safeguards designed to protect Personal Information, including encryption in transit and at rest. For details on how the DynaLens Platform itself is architected and secured — as distinct from this website — see the security sections of our FinOps and Assist documentation.
Data Retention
We retain Personal Information for as long as necessary to fulfil the purposes described in this Notice, considering applicable legal requirements, the nature and sensitivity of the information, and our legitimate business needs. When the purpose for which information was collected has been achieved and there is no legal or business need to retain it, we delete, anonymize, or otherwise remove it from our systems.
In general, this means:
- Demo and contact inquiries — up to 24 months after our last interaction with you;
- Account and subscription information — for the duration of your subscription and 30 days thereafter, consistent with the data export window in our Terms of Service;
- Server and security logs — up to 12 months.
We may retain certain information for longer where required by law or where necessary to establish, exercise, or defend legal claims.
Children's Information
Our Services are not directed to individuals under the age of 18, and we do not knowingly collect Personal Information from children.
Other Provisions
Third-party websites. Our Site may link to third-party websites not controlled by or affiliated with us. We are not responsible for their privacy practices — review their policies directly.
Changes to this Notice. We may revise this Notice from time to time. Material changes will be reflected in the "Updated" date above.
Contact Us
If you have questions about our privacy practices or this Notice, or wish to exercise your rights, contact:
YOUR COMPASS FOR MANAGEMENT & TECHNICAL CONSULTING L.L.C.
206 Baynunah 2 Tower, Abu Dhabi, UAE
Privacy contact email: info@yourcompass.ca